Social Media & Content Manager

About the role

Bali Estate Group develops and sells large-scale real estate projects in Bali. With multiple projects under development and further expansion into new projects with 200+ units, we are looking for a Social Media & Content Manager who can help us take our marketing to the next level.

This is a role for someone who can independently create, edit, and distribute high-quality content and understands how high-ticket marketing works. You will work across YouTube, LinkedIn, and Meta to create content that does not simply generate views, but actively attracts and converts investors.

You will be responsible for producing long-form and short-form video content for YouTube, building founder-led content on LinkedIn, creating Meta content for both organic and paid campaigns, and supporting email funnels and nurture sequences.

You will continuously repurpose and optimize content, turning a single video into multiple assets across different channels. You will test hooks, thumbnails, formats, and messaging, while maintaining a consistent and high content output.

Success in this role means that your content makes a measurable contribution to lead generation and sales. You will work closely with the marketing, ads, and funnel teams to improve CTR, watch time, engagement, and conversion — and ultimately connect content performance directly to pipeline and revenue.

Our vision

We are building an organization that operates significantly more efficiently than the market.

This means:

• Maximum automation of processes

• Data-driven decision-making

• Minimal dependence on manual work

• Continuous optimization of systems, efficiency, and scalability

We believe growth comes from better systems and technology, not simply from adding more people.

Our goal is to build a scalable organization that can manage multiple projects in parallel with the same core team.

Responsibilities

You will be responsible for the end-to-end creation, optimization, and distribution of content that directly contributes to lead generation and sales.

This means you will not simply produce content, but actively manage performance, repurposing, and conversion. You will translate marketing and sales objectives into content that attracts investors and builds trust, while ensuring that every piece of content is part of a larger system designed to generate leads and deals.

Your responsibilities include:

• Creating and editing long-form and short-form video content

• Developing founder-led content for LinkedIn

• Creating content for Meta, both organic and paid

• Repurposing content across multiple platforms and formats

• Developing content that supports email funnels and nurture sequences

• Testing hooks, thumbnails, formats, and messaging

• Monitoring and improving content performance

• Collaborating with the marketing, ads, and funnel teams

• Continuously optimizing content for reach, engagement, leads, and conversions

• Building scalable content systems that allow us to produce more with the same resources

About you

• You have at least 5–6 years of experience in content creation, video editing, and/or performance marketing

• You understand how content works across YouTube, LinkedIn, and Meta, both organic and paid

• You can not only create videos, but also use them strategically to drive reach, engagement, and conversion

• You think in systems: repurposing, scalability, automation, and performance optimization

• You take full ownership of your work and are comfortable operating independently

• You are strong in storytelling, hooks, and capturing and retaining attention

• You have experience creating content that contributes to leads or sales — not just vanity metrics

• You are commercially minded and understand the connection between content, marketing, and revenue

• You are comfortable working in a fast-paced, entrepreneurial environment

• You are constantly looking for ways to improve efficiency, automation, and scalability
  

What we offer

• The opportunity to build a premium real estate brand in Bali with international reach

• Significant freedom and ownership over your content strategy and output

• A direct link between your work and growth in leads, deals, and revenue

• An entrepreneurial environment where speed, ownership, and performance matter

• The freedom to test, optimize, and build rather than simply execute

• The opportunity to work across multiple channels and content formats

• An environment where great content is not simply “marketing”, but a core sales driver

• The opportunity to help build scalable systems that can support multiple projects and markets